Transformative Projects
Real Results
A global team of strategists, technologists & creatives, ready to raise the game.
Successful Case Studies
Explore the projects where our creativity and expertise come to life.
By 2030, Hilton plans to double its investment in social impact and cut its environmental footprint by half. Hilton wanted to bring awareness to this initiative, and highlight their commitment to catalyze local economic growth; respect human rights; invest in people and local communities; and preserve our planet by reducing our impact on natural resources.
Insight
Even for those who already care about sustainability, it’s often challenging to know how to measure or identify it when booking travel. Social media can serve as a platform to substantiate and spread awareness of Hilton’s values, helping the brand stay at the forefront of the sustainable travel movement.
Even for those who already care about sustainability, it’s often challenging to know how to measure or identify it when booking travel. Social media can serve as a platform to substantiate and spread awareness of Hilton’s values, helping the brand stay at the forefront of the sustainable travel movement.
Recommendation
We developed a global long-form video series to highlight not just the hotels themselves, but to tell broader, more impactful stories of the issues that matter most to guests (food waste, carbon emissions, water shortage, sustainable travel).
Results
Party City, the go-to destination for party supplies, felt the collective need to forget 2020 with a product line supported by social-first content on their social channels.
Insight
Channel the sadness, frustration, and anger folks felt throughout the year to give Party City customers the last laugh in an otherwise tragic year.
Channel the sadness, frustration, and anger folks felt throughout the year to give Party City customers the last laugh in an otherwise tragic year.
Recommendation
Leverage tongue-in-cheek images, GIFs, and videos that showed people celebrating the end of 2020 by smashing cakes, destroying party table setups, and popping balloons.
Results
Peloton, renowned for its cutting-edge cardio hardware, looked for support in launching its innovative, AI-powered strength training product.
Insight
Peloton’s instructors serve as influencers for the brand. Unboxing videos are extremely popular on social media. A strategic channel plan with tailored content delivery will yield maximum impact.
Peloton’s instructors serve as influencers for the brand. Unboxing videos are extremely popular on social media. A strategic channel plan with tailored content delivery will yield maximum impact.
Recommendation
The community management team tapped into trending topics, hashtags, and For-You-Page content for proactive engagement opportunities. The two-pronged approach focused on both retention and growth.
Results
Century 21 Real Estate aimed to refresh its image and position itself as an assurance to millennial homebuyers that owning a home is more than a dream.
Insight
The homebuying process is daunting to millennials. There’s an opportunity to portray home buying in a more accessible ‘fun’ way.
The homebuying process is daunting to millennials. There’s an opportunity to portray home buying in a more accessible ‘fun’ way.
Recommendation
We created a microsite that housed over 50 videos, articles, interactive quizzes, and interviews with real adults to create a full 360 social campaign.
Results
6x more reach than the prior year
5x more link clicks than the prior year
73% decrease in CPV.
The Greek Gods Yogurt, a Seattle-based yogurt company, came to our team with a need to refresh their website to reflect industry standards.
Insight
Developing a mobile-first strategy is crucial. There was a key opportunity to conduct an audit of industry standards and reflect those on the Greek Gods’ website.
Developing a mobile-first strategy is crucial. There was a key opportunity to conduct an audit of industry standards and reflect those on the Greek Gods’ website.
Recommendation
A mobile-first redesign to boost speed, SEO, user experience, and drive users to key landing pages.
Results
GGY’s revamped website showcases a delectable mobile-first design that enhances aesthetics and performance. Additional SEO optimization elevates Google rankings by enhancing loading speed and the user experience.
Macy’s, the department store giant, looked to improve its online shopping logistics and customer experience.
Insight
Adding display information throughout the supply chain would provide visibility to improve the customer pick-up experience.
Adding display information throughout the supply chain would provide visibility to improve the customer pick-up experience.
Recommendation
Our team recommended a tool allowing customers and internal teams to track orders, see order status, and flag items out of stock.
Results
Connected customer’s online shopping and in-person experience, increased communication channels for clients and internal teams, and provided creative quality assurance to Macy’s international development team.
McDermott Will & Emery came to our team with a need for a web platform that incorporated the law firm’s new branding strategy.
Insight
Choosing a law firm means serious business; the first touchpoint a potential client might see should reflect that.
Choosing a law firm means serious business; the first touchpoint a potential client might see should reflect that.
Recommendation
A web redesign that offered enhanced UX, searchability based on individual lawyers, content strategy, and leveraging of current positioning.
Results
New York University (NYU), the prestigious Manhattan institution, looked to bolster digital marketing efforts to increase brand awareness, communicate globally, attract new recruits, and nurture new prospects.
Insight
Through segmentation, we can better tailor content to the specific needs of an international audience.
Through segmentation, we can better tailor content to the specific needs of an international audience.
Recommendation
A thorough audience audit with visibility to prospects all over the globe, increasing relevant outreach.
Results
Awards
Recognition
Let's win
together
Washington DC | New York City | Chicago
|
United Kingdom | Colombia | Costa Rica | Peru | Pakistan